Gucci, a well-known fashion brand, is delving deeper into the metaverse and Web3 by partnering with Yuga Labs, the creator of Bored Ape Yacht Club. The partnership was hinted at on Twitter, with an image featuring the logos of both Gucci and Yuga Labs on a bottle seen in the Otherside (Bored Ape’s metaverse) trailer.
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Yuga Labs, following the success of its second journey into the Otherside, has launched a new project called Legends of the Mara. This is an exciting 2D strategy game that continues where the previous journey left off. It is a collection-based game that explores the origins of the Koda, their relationship with the environment, and the story of the Otherside.
LOTM offers a unique gaming experience for owners of Otherdeed NFTs. Players can claim a “Vessel” and unlock its potential in a captivating 2D realm. The Kodas, who are the primary keepers of the Otherside with exceptional abilities in farming, enchanting, and hunting, will also play a significant role. As players progress, they will meet new apprentices known as the Mara, who can evolve into skilled “Kodamara” under the right circumstances and catalyst.
Legends of the Mara is a blend of strategy, collection-based gaming, and an engaging storyline that is set to captivate the NFT community. The game’s immersive gameplay and fascinating narrative are sure to leave a lasting impression on players, making it the latest Yuga Labs product to be highly anticipated.
After purchasing CryptoPunk #685 for 77 ETH (approximately $129k), an NFT trader was devastated to find out that the valuable artwork disappeared when he accidentally sent it to a burn address while trying to wrap it on NFTfi.com.
Brandon Riley had hoped to secure a loan and financial gain with the purchase, but unfortunately, CryptoPunks were created before the ERC-721 token standard for NFTs was established, which made them incompatible with the decentralized platform.
Despite following an online guide to wrap his Punk as an ERC-721 token, Riley mistakenly sent it to a burn address without a private key, removing it from circulation. He shared his misfortune on Twitter and appealed to Yuga Labs for assistance.
Although CryptoPunk #685 is considered a cheaper option, it’s still a significant amount of money to lose, valued at around $129,000 in ETH at the time of writing. Many Punks are sold for six figures or more.
Gucci, a well-known fashion brand, is delving deeper into the metaverse and Web3 by partnering with Yuga Labs, the creator of Bored Ape Yacht Club.
The partnership was hinted at on Twitter, with an image featuring the logos of both Gucci and Yuga Labs on a bottle seen in the Otherside (Bored Ape’s metaverse) trailer.
Details about the collaboration are currently scarce. However, Robert Triefus, CEO of Gucci Vault and metaverse ventures, revealed to The Business of Fashion that the partnership will give the fashion brand an “active role” in the ongoing narrative of Otherside and 10KTF.
The partnership is expected to last several years, and Gucci hopes to further engage with its community by exploring the intersection of fashion and entertainment in the metaverse.
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